We all know the feeling.  As soon as there is a commercial break we use that time to do something else other than watch the advertisement on TV.  When we receive paper advertisements they barely see the light of day before they are recycled from the mail box to the paper bin.  But with online it is different.

The viewer is stuck.  They can click to close the ad if it pops up in their face, but if it is flashing to the left, right, or top, subliminally it still gets in, even if they ignore it. When watching television shows online the effect is even stronger.  Most times a show is sponored by an advertiser online so the viewer is stuck watching the 20 or 30 second ad while they wait for the next segment of their show to begin…and viewers have grown accustomed to it.

According to research by Turner Broadcasting and Magna Global, “people would trade ad exposure for access to programming.” Our very own Movie Survey suggested similar results.   54% of movie viewers would be interested in relevant advertising while viewing a movie trailer online.   Of course, as long as the content is free.  That’s the trade off.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com