May 25

Here is a quick tech update on some of the new and interesting technology there is out there for watching online video. In December last year the Guardian listed Cooliris as part of their 100 sites to look out for in 2009.

We are really excited to tell you that Preview Networks is now an official film trailer partner for this new revolutionary way of searching the internet.

Cooliris 1

So, what is Cooliris?

It’s a intuitive and slick new way to watch and visually search image and video online and represents the cutting edge in interactive, user generated content aggregation technology.

You install an add-on to Firefox, Safari or IE creating a shiny, black 3D wall of content you can quickly flick through. The easiest way to describe it is it gives you the ‘Minority Report’ effect of seeing a wall of your friend’s photos, videos etc.

Cooliris is quickly gaining attraction online with over 40,000 downloads a day. It doesn’t just look amazing – it saves the end user a lot of time too, and mainstream media like the New York Times have been singing its praise.

Besides just being able to look at filmtrailer.com through Cooliris, we supply content to their ‘Discover’ section, which means that users in the UK can see our film trailers in the Movie Trailer section.

The internet is constantly changing and the way your customers consume content today will not be the way they do it tomorrow. A move away from text-heavy browsing towards multimedia browsing is perfect for video content. We’re constantly looking out for what the next big thing online and mobile is going to be.

You can install Cooliris from their website here.

We’d would love to hear your opinion on this platform and the future of internet browsing: what technology do you think is going to be big in 2009 -2010?

Feb 24

When I first joined the company in May last year our website was in urgent need of some attention. To say it was not fulfilling its potential was a bit of an understatement as i think you will agree from the attractive screen shot I have attached below.

Old filmtrailer website
Old filmtrailer website

We then launched our new site in August 2008 which improved search functionality and presented a selection of posters and links that the user could browse, it also allowed the company to start marketing the services page with the big tasty yellow button in the middle of the display. There are still a range of functionality issues, most importantly the trailer poster display randomly rather than from a specific feed and this meeans the user is presented with a range of movies that could be current, or as is usually the case, completely out of date – doh!

Filmtrailer.com
Filmtrailer.com

We have been busy… Listening to user requests and looking at other sites around the internet has made us realise that our nice little business card site could be so much more. So we have been put together some ideas and come up with a some designs that take advantage of great ideas we have been receiving. Our approach has been very much based on looking at our user requirements and I have added the results of our thinking.  Perhaps the steps we have taken will be useful to you if you are undergoing or approaching your own website redesign.

Distributors: reach, easy access to the specific film trailers and statistics, professional lay out

Media Partners: easy access to our product pages that channel different types of media partner towards the correct solution while clearly explaining how to implement our different services

End Users: easy to find on google, stickier content important information to do with the film, ability to share our content easily.

Design Process

From the excercise of brainstorming user requirements the designer was given the following brief.

End Users

  • Frontpage of filmtrailer.com provides a much wider range of film poster to choose from like www.apple.com/trailers separated into now in cinemas and coming soon.
  • Inclusion of relevant trailer images in the info section
  • Embed to be included in the info section and
  • Clear separation of Film trailers for theatrical release and Film trailers for DVD
  • For theatrical release the ability to see cinema info and buy a ticket (we want to develop a more intuitive interface that screenrush.com) The documentation for ideas on how htis would be developed is available as an attachment at the end of this posting.
  • For DVD release the ability to buy or rent the film (ok we are still dreaming about this one)
  • For theatrical the ability to buy the movie ticket and see the film times (ok we are still dreaming about this one)

Media Partner

  • Clearer access to the yellow (horrible and want to change this) button that takes them through to the ugly services site
  • Greater integration of the services page www.services.filmtrailer.com and www.filmtrailer.com
  • Improvement on the interface for users to become more like www.brightcove.com interface

Distributors

  • Distributors login access to a myfilmtrailer.com section of the site. My filmtrailer.com is pending design.

For a sneak peak of where we are now click here. Or check out the snap shots below.

Film trailer with advertising
Film trailer with advertising
image module
image module

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