Create a buzz online
Part of creating a buzz online involves knowing who to talk to and where to go. To maximize your movie marketing assets, make sure your trailer is online everywhere.
There’s the obvious YouTube solution, but then your trailer is only seen by active seekers who have already heard about the movie. What about the majority of passive surfers on cinema, entertainment and news sites? And don’t forget social networks!
The internet is perfect to create a buzz but only if you enable it with your message, in as many places as possible.
Broadcast your trailer early
Recent studies by Stradella Road, Dynamic Logic, and our own Movie Lover survey has shown that moviegoers want to see a trailer as soon as the news breaks. This means getting your trailer broadcasted online as early as possible, and at the absolute latest one month before the movie’s premiere.
The best effect from a viral and branding perspective is achieved when word of mouth has time to spread.
Keep your viewers interested
The internet brings new and interesting ways to market your movies. Involve your audience. Get early reviews on teaser trailers, or keep viewer interest strong with red carpet clips and behind the scenes interviews.
Don’t just stop at the trailer. Build a story, create a living product, and make the experience interactive.
Use Mobile Apps
The statistics on the use of video on mobile phones gets bigger each time a new report is released, or another smartphone is launched. If you haven’t already done so, make sure your movie trailers go mobile. If you don’t know how to do that, we can help.
Prepare for the future
According to Research and Markets, “The growth of Web-to-TV video is happening faster than most people expected. By 2014 there will be 57 million US broadband households viewing full-length online video on the TV.”
We have already begun distributing movies via Internet Enabled TV-sets and see this as an important future step to your digital trailer marketing campaign.
Contact Preview Networks and “help us help you.” (Jerry Macquire, 1996)
About Preview Networks
Preview Networks is Europe’s largest preview distribution network. We serve websites,social networks, mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.
