Dec 27

Will Smartphones rule in 2011?

By Heather Timmerman Digital Media Trends, General Comments Off

As the current year comes to a close we are curious about the upcoming trends the new year will bring.  If you’ve followed our blog in 2010 you have heard us talk about mobile A LOT.   Not only does the statistical trending data support this, but we have the customer requests for mobile apps in nearly all markets to back it up.

See past blogs on: Filmtrailer App,  Cinematografo.it, Windows 7 on CineTrailer, iBest Movie App, My Movies iPhone App as just a few examples of this trend.   However, we are aware that not everyone is on the mobile train when it comes to normal every day use.

Recent data from comScore seems to suggest that smartphone subscribers in the U.S. lean towards the 25 – 44 age group.  That’s a good amount of the population at 51% of smartphone subscribers and 36% of total mobile subscribers which means there is reason to believe this could be an increasing trend.

Apple is leading the way with the iPhone, but it will be interesting to see how usage will be affected with Google and Microsoft also in the market.  According to research posted from IDC in the New York Times, they predict that “half of the 2.1 billion people who regularly use the Internet will do so using non-PC devices” in 2011.  That’s a pretty big prediction if we do say so ourselves, but one we will definitely keep our eye on in the new year.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Aug 23

My Movies iPhone App

By Heather Timmerman mobile, movie app, Products 1 Comment »

We’re happy to announce another mobile app has joined our network and is available on iTunes.   My Movies iPhone Pro is now online displaying movie trailers from Preview Networks.  But that’s not the most interesting part of the application.

My Movies truly aims to be a complete movie database package solution by allowing you to keep your collection between multiple clients, platforms, and phones whether online or in a household.  You never have to worry about losing your fantastic movie collection because the application works off of an internal database so you don’t have to be online to search for what movie you should watch tonight.

Perhaps my favorite part of the application from an online marketing perspective is the camera barcode scanning feature that allows you to add a title to your collection or watch a movie trailer instantly while in a video store to determine whether or not it’s worth seeing.

Barcode scanning is nothing new, but it shows the increasing trend of instant gratification and immediate interaction between the average consumer and product on the shelf when it comes to online usage.    Read more about the My Movies iPhone App.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network.  We serve websites, social networks, and .  Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more on previewnetworks.com

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