Nov 15

Content Marketing is King for B2B

By Heather Timmerman Digital Media Trends, Internet TV, mobile Comments Off

According to 400 marketing professionals is the preferred marketing method for B2B marketers (entrepreneur.com). This was based on a study by HiveFire that indicated traditional marketing strategies such as print advertising, search engine marketing, and PR were not nearly used as often as content marketing.

“In fact, 82 percent of respondents now use content marketing in their programs, which makes it more popular than search marketing (70 percent), events (68 percent) and public relations (64 percent) and over two times more popular than print, TV or radio advertising (32 percent)”  (getcurata.com).

Content marketing defined as “the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display” (entrepreneur.com).

Marketers aiming to engage customers and prospects, increase website traffic, or even sales are focusing more on content curation efforts. This means finding, organizing, and ultimately sharing content. As mentioned in “The Secret Ingredient for Enaging Content” the content marketing process begins with creating content worth sharing.

B2C marketers are ahead of the curve when it comes to incorporating into marketing plans as video enhances the tangible product experience . It draws the consumer into the message they are trying to communicate. Touch and feel is replaced by entertaining or informative content.

The same logic can be used for B2B marketing, as the same appeal for moving images and graphics versus text applies. Only a shift in the content creative strategy remains. At the end of the day, businesses are made up of people who are consumers. Curating content worth sharing should involve both informative as well as engaging content.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and . Our content is available on MSN,, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 brand and companies. Learn more on previewnetworks.com

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Oct 25

The Digital Spend Trend of Brands

By Heather Timmerman Digital Media Trends, Internet TV, mobile Comments Off

spending trends are always something those of us in the video space are constantly keeping an eye on. What is the percentage globally, per region, print versus digital, emerging platforms, or ad versus editorial content? Any way you slice it, the numbers seem to be going up in favor of digital. However, a more intriguing trend is the role brands are increasingly playing online.

L’Oreal ad image courtesy of marketingmagazine.co.uk

Case in point: L’Oreal doubled its digital spend in 2010, and plans to spend even more in 2011 bringing digital to 10% of L’Oreal’s total advertising outlay. The fact that they hope to add 1 billion consumers globally over the next 10 years might have something to do with their strategy.  “L’Oreal’s spending is moving to reaching consumers online when they’re evaluating products, using a combination of sophisticated search marketing optimization and original online content aimed at very specific beauty issues” (adage.com).

Another example is Burberry who has increased their digital spend to 60% of its total marketing budget following a successful campaign for their new Burberry Body fragrance. They have extended that to and also plan to take it to TV. A first for the luxury brand (retail-digital.com). As noted in a previous post, Burberry considers themselves “… as much a media-content company as [they] are a design company. ”

As these two examples have shown, no online is necessarily the same, but what is apparent is the use of original, . The placements vary, but the aim is more of a consumer engagement, or interaction-centric approach. Something we here at Preview Networks like to call . Essentially, the management of brand-owned content to a targeted audience distributed across media channels, platforms, and destinations.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, ,  apps and . Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 brand and companies. Learn more on previewnetworks.com

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Oct 18

The Business & Technology of Online Video

By Heather Timmerman Internet TV, mobile, Preview Networks PR and News Comments Off

The only event in Europe to cover both technology solutions and business models for online video is happening this week in London. The Streaming Media Europe 2011 event kicked off on Monday, October 17th at the Hilton London Olympia with pre-conference workshops focusing on everything from next generation media platforms to video advertising and encoding for flash, mobile, and .  Corresponding satellite events on Monday and Tuesday are also available. The Content Delivery Summit is on Monday and Home event is on Tuesday.

The main conference and expo event begins on Tuesday at Olympia Conference Centre and is split into two tracks. Track A covers technology and content and Track B covers business and strategy. Name your topic, they are bound to have it. Preview Networks’ very own Andy Chen is kicking off the day on the Track B Tuesday panel addressing the massive consumer adoption of smartphones, , and connected TVs which continues to be a hot topic in the media and with our customers. The day ends with a corporate messaging and webcasting debate. Can the two co-exist?

Additional session topics on Tuesday include live streaming on Track A and monetisation and video advertising format discussions on Track B. Wednesday check out multiple () discussions regarding architectures and transcoding in the cloud on Track A and discover how to leverage the power of targeting in and engage the audience through social media and on Track B.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, ,  apps and . Our content is available on MSN,, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Oct 11

UGC, AFP, and WTMI. Introducing the Online Video Dictionary app.

By Ervin Draganovic Internet TV, mobile, Products, Technology Comments Off

Do you support a large amount of metadata? Can we use on our channel? What about engaging an solution? What does pseudo streaming mean? Knowing and understanding the terminology can be a challenge. There is WTMI (way too much information) moving at the speed of light to keep it all straight.

No need to drop facts about how rapid the space is redefining itself, there are plenty of articles about that. At this point it’s more relevant to shed some light on the ever growing number of terms that online professionals are adding to their vocabulary. Most of us in the online industry are being constantly pushed to improve our jargon to be able to clarify technical setups, explain challenges and emphasize opportunities.

While we are fighting to keep up with the developing online video expressions, our partners and clients are having problems doing the same. Regularly, when meeting potential clientele the reality strikes, when the majority of the time is spent on explanation rather than on valuation of the solution. Furthermore, delivering in-depth pitches or presenting new solutions often lead to new terms being used and result in complex and easily misunderstood messages.

This got me thinking about what can be done to close this vocabulary gap. The first thing that came to my mind was “There must be an for that?” After some research it was pretty obvious – no for that. From here it was pretty clear that an had to be brought to life.  So I created one.

The solution is called the Online Video Dictionary app. With this app, users can quickly and automatically, browse the dictionary or search for specific terms when they are in need of an explanation. The dictionary is based on the most common used terms in the online video industry. The app is free and can be downloaded from Market today. If there are enough requests an version will be made available.

Available in Android Market

Ervin is a guest blogger and has been with Preview Networks since 2007.  He helps Danish content and media owners realise the opportunities of online video.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, ,  apps and . Our content is available on MSN,, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

 

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Apr 12

Go Mobile with Melodi Media

By Heather Timmerman Digital Media Trends, mobile, Preview Networks PR and News Comments Off

It’s no secret that mobile is an emerging media platform.  According to comScore “the growth in mobile media usage is largely attributable to the growth in smartphone.“  It all started with the iPhone and now the latest research from Gartner forecasts the Android operating system will be powering 49% of smartphones by 2012.  As far as video is concerned, that is very good news. Smartphone sales are forecasted to increase by 58% in 2011, so it’s a great opportunity for content owners to start thinking about expanding their video marketing campaigns and distribution channels.

Melodi Media is a full service mobile agency that has been focusing on this emerging platform since 2001, when customised ringtones were all the rave.  Now with branded video content moving into mainstream marketing plans, they are in a prime position to assist with the move to mobile, which makes them a natural partner for Preview Networks.

Through their content management platform you will find tons of mobile entertainment content choices including games, audio books, video recipes, and film trailers by Preview Networks.  So if you have content to publish, or are thinking about moving beyond online, Melodi might be a nice place to start.

About Preview Networks

Preview Networks is ’s largest preview distribution network. We serve websites, ,  apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jan 14

IT Astrology for 2011

By Patrick Digital Media Trends Comments Off

Last year has been an exciting and demanding year for IT businesses and technology.  The ongoing financial crisis has stressed the IT budget of many companies, pushing cost saving and consolidation solutions further and new creative technologies.

The result of such solutions has been seen across IT branches, from media to hardware manufacturers.  We have seen:

  1. Re-Negotiation of outsourcing deals:
    1. Bringing IT Back Home by CIO.com
    2. IAOP shows the industry redefined
  2. Acquisition
    1. HP Snapfish acquired Motionbox video platform
    2. AOL acquired 5mns
    3. Google acquired Episodic
    4. Limelight Acquires Delve Networks For Enterprise Video Management
  3. New technologies
    1. Tablets
    2. Realtime Search (Present in Google search)
    3. Mobile Video (iPhone FaceTime and streaming video apps pushed it forward)
    4. Mobile Transactions (Square and other transaction processing options came onto the scene)
    5. Check out the full TechCrunch list here.

The next question is what is going to happen in 2011 in our line of business (IT, video and syndication).  It is always a danger to try to predict IT solutions and trends, nevertheless it is a great occasion for you to remind me how wrong I was last year.

What we should see in 2011:

  1. Web Video On Your TV:  As mentioned in previous posts, Apple TV and Google TV are among the list of “internet-enabled” TV’s.  We are not talking about surfing the web on your TV.  This trend “is about using the Internet as an alternative way to deliver movies and TV shows to your flat-screen TV.” (TechCrunch.com) Cable companies, stand by.
  2. The Streaming Cloud (Virtualization of IT products as services):  Why would you want to bother with managing all the download rights for the songs you buy from iTunes between your iPhone, iPad, laptop, when you could just sign in form anywhere and start streaming? Plenty have tried with varying degrees of success and failure (Rhapsody, Rdio, Spotify), but it will take someone with the negotiating muscle of Apple or Google to finally bring streaming music to the masses.
  3. HTML5: With new devices and new technologies, this revision will be pushed further to allow better experience of internet content without having to wait for software companies to upgrade existing solution.
  4. Mobile video: Video pushing solution will increase allowing end of users to not only be viewers but as well publishers
  5. Mobile transaction: The earliest mobile banking services were offered via SMS.  A study from 2010 by Berg Insight forecasts that the number of mobile banking users in the US will grow from 12 million in 2009 to 86 million in 2015. The same study also predicts that the European market will grow from 7 million mobile banking users in 2009 to 115 million users in 2015.
  6. Contextual Video Solution: The most useful apps people will keep coming back to are the ones which help cut through the increasing clutter of the Internet.  If you are on a news site, you will see the most shared links from people in you follow on Twitter or are connected to on Facebook. Music and movie services will similarly surface social recommendations. In a world of information overload, context is king. Such solutions have been already on the market (http://www.zoomino.com/).
  7. Social CRM: The applications are designed to reflect the way sales people work by helping them identify qualified leads, develop sales campaigns and collaborate with colleagues to close more deals. Social CRM is one component of developing a social or collaborative business, both internally and externally.
  8. 4G network: As we can see from 2010, the on-growing call for more content on Smartphones will create more and more stretched networks. That is why the need of a better generation of cellular is needed. A 4G system is expected to provide a comprehensive and secure all-IP based mobile broadband solution to smartphones, laptop computer wireless modems and other mobile devices. Facilities such as ultra-broadband Internet access, IP telephony, gaming services, and streamed multimedia may be provided to users.
  9. New chipset to control proprietary content: New devices needs more power for smaller places. Another constraint is the need for proprietary content owner to protect their data on these new devices, that is why such chipset as the Intel new Sandy bridge could have a strong impact on the market.

What technologies do you think will make it big this year?

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Dec 27

Will Smartphones rule in 2011?

By Heather Timmerman Digital Media Trends, General Comments Off

As the current year comes to a close we are curious about the upcoming trends the new year will bring.  If you’ve followed our blog in 2010 you have heard us talk about mobile A LOT.   Not only does the statistical trending data support this, but we have the customer requests for mobile apps in nearly all markets to back it up.

See past blogs on: Filmtrailer App,  Cinematografo.it, Windows 7 on CineTrailer, iBest Movie App, My Movies iPhone App as just a few examples of this trend.   However, we are aware that not everyone is on the mobile train when it comes to normal every day use.

Recent data from comScore seems to suggest that smartphone subscribers in the U.S. lean towards the 25 – 44 age group.  That’s a good amount of the population at 51% of smartphone subscribers and 36% of total mobile subscribers which means there is reason to believe this could be an increasing trend.

Apple is leading the way with the iPhone, but it will be interesting to see how usage will be affected with Google and Microsoft also in the market.  According to research posted from IDC in the New York Times, they predict that “half of the 2.1 billion people who regularly use the Internet will do so using non-PC devices” in 2011.  That’s a pretty big prediction if we do say so ourselves, but one we will definitely keep our eye on in the new year.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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