Dec 22

Next destination for video? The sky is the limit!

By Heather Timmerman mobile, Preview Networks PR and News Comments Off

has been exploding onto the marketplace adding interest to editorial sections and intrigue to sites on the internet for some time. However, the use of video on various platforms such as smartphones and tablets is an area that is emerging very quickly, and one that some forecasters are noting as a trend to watch in 2012.

Image courtesy of tablets-planet.com

According to a recent eMarketer study, US smartphone viewers represent 90% of the mobile video population and mobile video adoption is poised to continue on a steep incline for the next four years. In regards to multiple devices, one platform does not necessarily outweigh the other. “As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” according to eMarketer Analyst, Paul Verna. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”

Among online video viewers on all platforms, watching premium content is becoming increasingly popular. eMarketer estimates that 49% of US adult viewers watched full-length TV shows at least once a month during 2011 with full-length feature films on the rise. Providers offering full-length films for some time are the airlines who are also increasingly adopting the tablet trend for in-flight entertainment. Just last week, American Airlines announced that they are offering the Samsung Galaxy Tab 10.1 for first and business class passengers. According to Samsung, the tablet has been completely customised for AA which is also something we are seeing here at Preview.

One of our latest integrations is an in-flight integration with Adaptative Chanel in France who will be offering the Apple tablet on private jets this week. The integration offers the latest news, fashion, culture, and upcoming films by integrating with content providers and syndicators like Le Monde, Elle, and Preview Networks.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

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Feb 01

Devices Galore for Video Content

By Heather Timmerman Digital Media Trends Comments Off

There are a myriad of ways to view video these days and it comes down to preference for the consumer on which device to use.  However,  when it comes to where video content is seen, websites still lead the way with 84.6% of the US internet audience viewing video online (Source: comScore), but there are interesting trends happening in other devices that we thought worth noting.

Mobile

Mobile video is not a huge market yet, but data seems to suggest retention is higher.  Only 10% of 229 million US mobile users watched video via mobile in Q2 of 2010 according to a report by Nielsen (Source: MediaPost) , however according to Rhythm’s Q4 mobile video advertising report, mobile video retention rate is superior to online video.  Not only that, but  “video views per unique user are more than five times higher in apps than on the mobile web ” (Source: Rhythm).

Tablets

Now keeping this same report in mind, data also indicates iPad’s click through rates for pre-roll video ads are higher compared to other devices such as iPhone, iPod Touch and Android.  Is it the device or the method used? If device is the key component, then iPad has a new competitor on the shelf as Samsung has reported 2 million in sales of their Galaxy Tab tablets over the past week (Source: VideoNuze).  Since Galaxy runs Android and supports Flash, access to video available online could make a huge difference compared to the iPad, which brings us right back to the point made in the beginning of the post.

Connected TV

However, TV should not be underestimated.  Whether you are talking internet or connected TV this space is gaining market share.  Phillips predicts that more than half of the televisions sold in Europe this year could be ‘connectable’ with an installed base of 40 million connectable TV sets by 2012 (Source: Videonet).

Confusing?  Well, they are all interconnected really.  The point is video is hot online, and making its way to other devices quickly.


About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and . Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Nov 02

Cinematografo.it is iPad ready

By Heather Timmerman movie app Comments Off

The oldest Italian magazine dedicated to movies embraces the future with the new iPad app.

The Cinematografo.it app is targeted to both movie lovers and experts who want to be constantly updated with the latest movie releases.  It contains movie trailers currently out in theaters, including reviews of the hottest movies, and special features with guests and actors from the most major film festivals, together with the latest news from the “Rivista Del Cinematografo” newsroom.

All free to download via iTunes. This is not just another movie app.  It is a movie database that enables movie lovers and experts to dig into over 60,000 titles of reviews and cast information.  The app is easy to use and constantly updated with the latest movie trailers brought to you by Preview Networks.

The Rivista Del Cinematografo magazine was founded in 1928.  Learn more here.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jul 15

Preview Networks API is ready for iPad

By czigler Digital Media Trends, General, Preview Networks PR and News, Technology Comments Off

The first weeks sales of iPad exceeded the sales for iPhone.  Anyone lucky enough to have an iPad understands why this piece of hardware is amazing and can change the way we consume online.  Video looks incredible on the iPad and the big screen opens up for delivery of better quality video. 

Preview Networks development team have worked overtime to make sure that our feed structure also supports the growing number of iPad applications out there.  The goal is simple.  To enable any iPad user in UK, IT, ES, DE and FR (where the iPad is currently on sale in Europe) to watch the latest local trailers and look up local theater show times.

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, mobile and TV platforms in ten markets in Europe.   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

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May 17

Transparency Redefined: Steve Jobs Email Exchange with Journalist

By Ed Celis General, mobile, News we can use, online media, Technology Comments Off
Steve Jobs at the WWDC 07
Image via Wikipedia

There seem to be no shortage of news of Apple these days. Every few weeks or less, the guys from Cupertino seem to announce one  radical reality-altering-gadget or, in the least, be in the process of redefining the future of music, TV, books, film, or just about every other information-based industry. Well, this week, the company’s founder and CEO Steve Jobs, managed to top all of that by participating in an open-email exchange with a journalist, which one could hope, could set an example for others to follow, and change the concept of “openness and transparency” these days.

Rare is the CEO (or government official) who answers their own emails, much less get into a no-holds barred discussion with an aggressive interrogator that questions his motivations, and values; but that is exactly what Jobs did.

Jobs went “mano-a-mano” on a series of emails with a Journalist (Ryan Tate,  a writer affiliated with Gizmodo made recently famous for  their unveiling of a prototype of the next iPhone), and sparks enzued. Jobs and Tate went at it with gusto on an exchange of ideas that covered a number of subjects including the company’s strict control over it’s development platform, porn, and the future of technology.

The mails, which can be read on its entirety here,  are a fun read and fascinating in itself. But what makes it all the more special is that, living in an era of unfulfilled promises of openness and transparency from politicians and business officials of all stripes, Jobs walks the walk, and reminds us that transparency means indeed speaking frankly and directly, and that, once again reminds us of why the Apple CEO (huge ego and all) continues to be perceived as a master of innovation, and the most admired entrepreneur today.

Words to live by.

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May 05

Report: Adobe to Apple: Gone in a Flash

By Ed Celis content on demand, digital content, News we can use, Technology Comments Off

Apple & Adobe still battle over flash

According to this NYFP’s Technology report, Adobe has decided not to continue their efforts to try and integrate flash for the iPhone and iPad. This could be a pivotal point in the on-going battle between Apple and Adobe which could determine the future of media and content development for mobile devices into the future.

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