Mar 22

SEO 101 for Cinema Sites

By Victor Potrel News we can use, Technology Comments Off

If you were to open a restaurant, the first thing you would think would be: “how are people going to find out about me?” And if you have the chance to be on the Champs Elysées (to take a French example), then you are sure to be seen.

Now replace this restaurant with your website and the Champs Elysées with the first page of Google.* You get my point, right?  Search Engine Optimization (SEO) for your website or blog is the key if you want people to find out about it.

There are a lot of things that can be done to help your SEO. An important one is the keywords you use on your website. The words you use in your pages, titles and especially website URL. Now, that’s a nice thing to know, but which keywords are the most effective for me?  Well, Google of course, provides a free tool to help you.

Google insight for search allows you to test keywords against others. You can filter by countries, regions, years and categories.  Once you entered your keywords, you can check their trend for people searching them. You can also compare them and have information on regional searches and associated key words.

Let’s take an example and stay in the French theme. A quick search for “bande annonce”(filmtrailer) against “bandes annonces” (filmtrailers) demonstrates the importance of checking your keywords – “bande annonce” has risen steeply since 2009 against a decreasing “bandes annonces”.  The volume of search for the two keywords is 51 for “bande annonce” against 6 for “bandes annonces”.  That is, the first one is searched 8,5 times more! What this means for you is that using the keyword “bande annonce” will increase your search engine position and help people find out about you.

Another interesting insight is the progression of searches for “bande annonce”.  Looking at this trend, we can see that the volume of search more than doubles in 2 years.  This is something to take into account for the needs of your audience when it comes to viewing trailers online.

Would you like more from Victor?  Check out his Twitter page: http://twitter.com/victor_ld

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Dec 06

Movie Survey Results

By Heather Timmerman Because We Love Film, Digital Media Trends, News we can use Comments Off

Since we’re in the business of distributing promotional video content which includes movie trailers, we thought it was a good idea to survey our network of loyal Filmtrailer viewers to identify the needs in the consumer market.  Not only does this give us a better understanding of our business and the consumer but it helps our customers as well.

We published the survey across nine European markets in their local languages on the country specific Filmtrailer websites.  Filmtrailer.com is a display site and/or showcase of all the movie trailers we have in our network in each local market.  No advertising has been done to this site.  The traffic generated is organic in nature, but given the fact that 2,603 viewers responded to our survey in less than a month we think that’s a pretty ok number.

The majority of viewers liked all genre of movies, but Germany and the Netherlands seemed to like action movies more.  67% of movie viewers find out about new movies online first which is an important statistic to note considering the amount of money spent on TV advertising.  69% of viewers watch the trailer online immediately when they hear about it and 77% watch trailers online the most, compared to 24% on TV and 30% in theaters.

So the theme here is online.  Not only do movie viewers hear about a new movie online first, but they go online to watch it once they find out about it from other sources.  The most popular destination to view trailers online seem to be cinema sites at 74%.  Entertainment sites like MTV and IMDB follow at 22% respectively.

What can all this data tell us?  Most importantly that 44% of consumers decide to go to a movie after watching the movie trailer online and 35% would like to find local showtimes and buy movie tickets right after they watch the trailer.  That’s an immediate commitment TV can’t compete with.  Just imagine the possibilities of a fully integrated movie promotional campaign.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Mar 20

Bebo launches local language versions using our film trailer content

By Ben Johnson Filmtrailer.com, Preview Networks PR and News Comments Off

We have just received some excellent PR with Bebo’s recent announcement that it has launched local language versions of its Social Network platform in all major European languages. In some instances our local language film trailer channels have even made it to the front page.

Since the recent launch we have been stumbling across articles all over the Internet that mention the new service … and the fact that Filmtrailer.com (owned by Preview Networks) is a preferred and promoted content partner. This was really great to see and the result of hard work by the team in developing, promoting and nourishing these channels with content. Here are some of the articles:

AOL

Euro Investor

Tech Crunch

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Oct 13

Filmtrailers On The Go!

By Stine Bauer Dahlberg General, Preview Networks PR and News, Products Comments Off

In our quest to spread our film trailers to as many people and platforms as possible we have created a video podcast! It is updated as soon as we get a new film added, so almost daily, and it means you can watch all the coolest new trailers on your ipod on the go, on the bus, train, or in the bath, if you so want! You will never miss a trailer again.

Its currently available in a Dutch, Swedish, German or English version and is called New movie / film trailers from www.filmtrailer.com, in the respective language.

In the UK we are mostly excited about the fact that our shiny video podcast have risen so much in popularity. It now ranks 7th on iTunes when you search for “film trailers” and 6th for “cinemas” and that is just after a couple of weeks.

Want to subscribe to it? Go to: iTunes!

If you like it please rate it! We want it to climb even higher

The video podcast can also be found on other podcast sites including:

· Podcast Pickle

· Podcast.com

· Feedburner.com

· Podcastalley.com

And it can obviously play on any video portable device, not just the ipod. We also use the podcast RSS Feed to create a great channel on Miro – an Internet television application: Go to Get Miro to download the program!

So go ahead – enjoy your filmtrailers – in the bath!

(disclaimer: filmtrailer.com takes no responsibility for water damaged ipods following this post)

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