Research has shown that 51% of US mobile users are smartphone users (comScore) and the number of European 
consumers watching video on their mobile phone has increased by 66% in the last 12 months (eMarketer). With the increasing trend in smartphone usage and mobile video consumption it’s important to understand how you can maximize and monetize both trends.
You can start by integrating all aspects of your online video campaign with your print outlets by incorporating QR codes on all materials. A QR code is a call to action (CTA) that can be added to any printed piece which enables the user to learn more about the product, watch a video, or receive any recent promotions – via smartphone.
It’s the ultimate link between online and print and not only technologically savvy, but easy to implement. Our partner Okari mobile has helped us bring this technology to customers such as Kino.dk and SF Film and we can help you too. If your marketing and promotional campaigns call for printed materials such as magazines, posters, or DVD boxes, Preview Networks can help create a CTA allowing you to monitor success and create a fun and interactive campaign. Contact us today to find out more.
About Preview Networks
Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com
