Jul 26

In May, 2010 Preview Networks launched a customer survey to keep a pulse on what is new and happening in the video distribution world.   We inquired on preferences in content distribution channels and online tracking methods.

5 out of 10 customers surveyed indicated mobile would be one of the main developments in regards to content distribution.   Not surprising, with the launch of Android phones and the new iPhone 4.   The good news for our customers is that Preview Networks supports multiple iPhone and Android apps with new developments in the pipeline.

70% also indicated they would like enhanced reporting capabilities – something we are already working on.

Perhaps the best news of all however, is that 96% of our customers either already have recommended our service or would do so to a colleague in the future. Speed and quality of service were at the top of the list, with size and quality of network falling in line right behind.   In other words, Preview Networks provides: “Fast and friendly service delivering content to quality networks you can trust.”

Now that’s something to shout about!

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in Europe.   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

Mar 24

The tech team and sales department have been arguing long and hard into the cold winter nights here in Denmark. Creative friction has led to the development of the next funky redesign of Media Park – our ready made embed film trailer channel.

New Media Card

New Media Card

The logic behind Media Park is to make it extremely easy for websites to implement a dedicated film channel. The embed code is a simple copy paste Iframe snippet for more technical info click here.

Earlier Media Parks were robust but looked like ugly ducklings. The latest iterations present the user with a range of movie posters in place of links that expand when rolled over with the mouse (ok currently this is still pending). The clunky script at the base of the page has been exchanged for embed code boxes to help in the viral spread of this tool and the great content. Most importantly the user is presented with larger number of movie trailers to peruse.

Old Media Park

Old Media Park

You can see the three sizes here:
Small – http://uk.mediapark.filmtrailer.com/dev/small/?channel_user_id=123456
Medium – http://uk.mediapark.filmtrailer.com/dev/middle/?channel_user_id=123456
Large – http://uk.mediapark.filmtrailer.com/dev/large/?channel_user_id=123456

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Nov 11

After months of hard work, care full administration and a growing fan base, YouTube pulled our channel with absolutely no warning.

Why …………………….!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! No warning. Nada, zip, didley squat! I was expecting at least an email, coupled with a reason and who we could protest against.

In discussions with major studio its come to our attention that there are people who sit in various legal and accounting departments that actively complain every time a trailer appears on Youtube when it falls outside of the normal syndication. The guys we work with (our UK represntitives in the various distribution companies) hate it, as it means that they can’t even seed their own campaigns online virally without someone from their own company pulling the trailer!

This is a classic example of Internet Illogic. Why would promotional material that is helping to promote your product, that has the potential to go viral, that is syndicated by a variety social networking and vodcasting sites and that will get more people watching the trailer, talking about it and hopefully pushing them one further step down the buying process toward buying the movie ticket or renting the DVD; be deemed by some bean counter somewhere as a threat?

Lawyers and accountants are an odd bunch. I remember hearing  a funny story from a friend of mine who told me about the music industry’s battle over international music rights and the early days of inflight entertainment. It became so wildely illogical that the London to Newyork service was forced to turn off the entertainment system while the plane flew over Iceland (a then unsecured territory).

Based on rough guess we have excluded certain film companies content from our new film trailer channel, while we go forward in making contact with various legal departments  to ask for syndication rights. We have resurrected our youtube channel which is under construction here and will be live with content shortly. Viva the free dissemination of promotional content on the Internet!

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