Oct 18

The Business & Technology of Online Video

By Heather Timmerman Internet TV, mobile, Preview Networks PR and News Comments Off

The only event in Europe to cover both technology solutions and business models for online video is happening this week in London. The Streaming Media Europe 2011 event kicked off on Monday, October 17th at the Hilton London Olympia with pre-conference workshops focusing on everything from next generation media platforms to video advertising and encoding for flash, mobile, and .  Corresponding satellite events on Monday and Tuesday are also available. The Content Delivery Summit is on Monday and Home event is on Tuesday.

The main conference and expo event begins on Tuesday at Olympia Conference Centre and is split into two tracks. Track A covers technology and content and Track B covers business and strategy. Name your topic, they are bound to have it. Preview Networks’ very own Andy Chen is kicking off the day on the Track B Tuesday panel addressing the massive consumer adoption of smartphones, , and connected TVs which continues to be a hot topic in the media and with our customers. The day ends with a corporate messaging and webcasting debate. Can the two co-exist?

Additional session topics on Tuesday include live streaming on Track A and monetisation and video advertising format discussions on Track B. Wednesday check out multiple () discussions regarding architectures and transcoding in the cloud on Track A and discover how to leverage the power of targeting in and engage the audience through social media and on Track B.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, ,  apps and . Our content is available on MSN,, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Oct 11

UGC, AFP, and WTMI. Introducing the Online Video Dictionary app.

By Ervin Draganovic Internet TV, mobile, Products, Technology Comments Off

Do you support a large amount of metadata? Can we use on our channel? What about engaging an solution? What does pseudo streaming mean? Knowing and understanding the terminology can be a challenge. There is WTMI (way too much information) moving at the speed of light to keep it all straight.

No need to drop facts about how rapid the space is redefining itself, there are plenty of articles about that. At this point it’s more relevant to shed some light on the ever growing number of terms that online professionals are adding to their vocabulary. Most of us in the online industry are being constantly pushed to improve our jargon to be able to clarify technical setups, explain challenges and emphasize opportunities.

While we are fighting to keep up with the developing online video expressions, our partners and clients are having problems doing the same. Regularly, when meeting potential clientele the reality strikes, when the majority of the time is spent on explanation rather than on valuation of the solution. Furthermore, delivering in-depth pitches or presenting new solutions often lead to new terms being used and result in complex and easily misunderstood messages.

This got me thinking about what can be done to close this vocabulary gap. The first thing that came to my mind was “There must be an for that?” After some research it was pretty obvious – no for that. From here it was pretty clear that an had to be brought to life.  So I created one.

The solution is called the Online Video Dictionary app. With this app, users can quickly and automatically, browse the dictionary or search for specific terms when they are in need of an explanation. The dictionary is based on the most common used terms in the online video industry. The app is free and can be downloaded from Market today. If there are enough requests an version will be made available.

Available in Android Market

Ervin is a guest blogger and has been with Preview Networks since 2007.  He helps Danish content and media owners realise the opportunities of online video.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, ,  apps and . Our content is available on MSN,, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

 

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Nov 08

Social Video Trends

By Heather Timmerman Digital Media Trends 1 Comment »

According to a Q2  report by Brightcove and TubeMogul labeled “Online Video & the Media Industry”, the most referred video online came from the social networking sites Facebook and Twitter.

Not only that, but social network viewers watched video longer compared to viewers who were referred to video from search sites such as Google and Yahoo! One minute and 47 seconds to be exact, whereas Google viewers watched video for one minute 34 seconds and Yahoo! for one minute 27 seconds.

Word of mouth is long believed to be one of the best ways to get information and in an article by MediaPost News, Jeff Whatcott of Brightcove was quoted saying: “It used to be all about search.  But Facebook and Twitter are becoming significant traffic drivers, since social networks are increasingly how people are discovering video.”

Speaking of video referral traffic, Facebook is growing at an average monthly rate of 48% and Twitter at an average of 38.7% followed by 35% for Yahoo! and 15.5% for Google, according to the Q2 report.   At this rate, it is projected that Facebook (currently at 7.9%) will surpass Yahoo! (16.8%) and be second to Google (40.1%) for overall video streams by the end of the year.

A prediction many are sure to keep their eyes on.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, , mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Dec 08

Preview Networks is joining the Brightcove Alliance

By Ben Johnson General, Preview Networks PR and News Comments Off

On Monday the 7th of December Brightcove are announcing the Brightcove Alliance, a global ecosystem of partners developing solutions and services with the Brightcove online video platform.  Brightcove is one of the world’s largest online video platforms, used by large media companies, businesses and organizations worldwide. Preview Networks is very proud to announce that it is one of companies that will be part of this Alliance of technology and content providing companies.

Through our partnership with Brightcove, we enable Brightcove publishers to access our video feeds that contain high quality film trailer content for all the latest movies in nine languages (currently English, German, Italian, Dutch, Swedish, Danish, Finnish and Spanish and French as of January 2009).  Current Brightcove publishers in the UK include many huge online media The Times, The Daily Mail, Bauer (owners of FHM), Channel Four’s Film Four website, etc.

Publishers can easily take advantage of this free content to save time and hassle in aggregating video, images   and information while quickly increasing the infotainment appeal of their website.

Preview Networks is the only content provider that operates in nine European territories   and provides trailers in local formats. The partnership with Brightcove will mean that Publishers will have access to this content for all the major European territories they operate in. As the network grows the company looks forward to being able to provide a greater variety of interesting content from EPK material (press footage, interviews, red-carpet, etc) and will eventually look to providing other forms of content.

About Brightcove
Brightcove is an online video platform that is used by media companies, businesses and organization worldwide to publish and distribute video on the Web.

About Preview Networks
Preview Networks provides entertainment content free of charge to online media via the Brightcove platform in nine languages (currently English, German, Italian, Dutch, Swedish, Danish, Finnish and Spanish and French as of January 2009).

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Nov 21

Launching our feeds through Brightcove player version 3

By Ben Johnson Preview Networks PR and News, Products Comments Off

Great news!  We have managed to relaunch our xml feeds through the new version of the Brightcove player. Brightcove is a video player provider that is part owned by Sky News backer News Corp. Brightcove recently integrated with the Times and other News Corp publications as the new video delivery system. The recent upgrade from Version 2 to Version 3 meant we had to do some reprogramming on our side. Due to our recent success we are now in discussion to launch this Brightcove service throughout our European territories and Brightcove see us as an important content partner going forward. This is great news and we are all really excited at play about this exciting step forward.

Since the relaunch of our feed:
• We have updated the Scottish Tv (STV.tv) with all the latest content
• We have just signed a contract with the Guardian to start using our feeds instead of our normal embed player. This will mean that all their journalists and editors will have access to our library of trailers, and eventually all the other EPK material we plan on syndicating on your behalf.
• The Times have also implemented the feed

Times

Times

In a statement from Brightcove CEO Jeremy Allaire.

“Times Online can now take advantage of Brightcove 3, our next-generation platform, to help deepen engagement with their 16 million online readers, expand online advertising opportunities and broaden their reach across the web”.

So we are looking to develop lots of traffic with this interesting business development opportunity. We are now working on other exciting integration and our contacts within Brightcove in the UK are actively helping us in this process of setting up trials with: 1. Hearst Digital
2. Bauer Group
3. Northecliffe Media (Daily Mail)
4. Conde Nast 5. Film4 and Channel 4

So far the response has been really excellent and we are expecting to have several new partners on board soon.

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