Last week I watched an online video advertising campaign get passed around through multiple channels (Email, Facebook, Yammer), via various target market groups (Colleagues, Classmates, Friends) and reflected on the wonderment of
really well done video advertising campaigning.
The fact that I can’t remember the name of the product, may not have been what the company was going for, but I DO remember the function. Chances are, I will watch the video again on my own accord, which will most likely implant the brand name in my mind.
It should be no surprise then that the Internet Advertising Bureau announced online video will have a record quarter and that nearly 50 percent of media buyers polled stated they plan to spend more money on Video On Demand (VOD). In fact, nearly 75% of their media plans include VOD. According to eMarketer, as advertisers continue to shift budgets from TV to the internet, video ads will begin to dominate spend.
But you know the old saying, seeing is believing. Take a look at the video campaign yourself (currently at 6.5 million views), and give us feedback on whether or not you agree with this trend!
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[...] only are advertising budgets moving from TV to the internet, so are viewers. Research and Markets predicts that there will be 57 million households viewing [...]
It’s a true trend. The interesting thing is to see what technology can do now online to get eye balls. It seems like brands have to become more and more creative and be on the edge of what technology can do at the same time to get attention.
[...] in which video is viewed is expanding rapidly. Video advertising campaigns were included in 75% of all media plans a few months ago and as budgets begin to be planned for the new year chances are that number has [...]