We’re happy to announce another mobile app has joined our network and is available on iTunes.   My Movies iPhone Pro is now online displaying movie trailers from Preview Networks.  But that’s not the most interesting part of the application.

My Movies truly aims to be a complete movie database package solution by allowing you to keep your collection between multiple clients, platforms, and phones whether online or in a household.  You never have to worry about losing your fantastic movie collection because the application works off of an internal database so you don’t have to be online to search for what movie you should watch tonight.

Perhaps my favorite part of the application from an online marketing perspective is the camera barcode scanning feature that allows you to add a title to your collection or watch a movie trailer instantly while in a video store to determine whether or not it’s worth seeing.

Barcode scanning is nothing new, but it shows the increasing trend of instant gratification and immediate interaction between the average consumer and product on the shelf when it comes to online usage.    Read more about the My Movies iPhone App.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network.  We serve websites, social networks, mobile apps and internet TV.  Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more on previewnetworks.com