Every once in a while you encounter a piece of market data that truly speaks your language and makes the point you sometimes have a hard time communicating yourself. That report for Preview Networks is the Moviegoers 2010 Report by Stradella Road.
This report confirmed what we have seen and felt in the market:
- 86% of moviegoers go online via computer or mobile device at least once a day
- 93% use internet search to find more information about movies
- 45% of heavy moviegoers have looked at aggregation sites
- Mobile penetration has reached 90%
What this means to us is that it is more important than ever to continue to expand our presence in mobile as well as our already strong media presence online. What this means for our customers is that they are in the right space; as we are constantly striving to stay on top of the emerging technology channels and trends in video content distribution.
You can check out this fantastic report here: Moviegoers 2010
About Preview Networks
Preview Networks is the largest international preview syndication network serving web, mobile and TV platforms in ten markets in Europe. Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies. Learn more on previewnetworks.com
