The video space is hot right now and there are massive amounts of data telling companies why they should invest in video when it comes to interactive marketing plans. Video increases conversion rates, encourages sharing, and creates a more engaging experience for the consumer, etc. However, there are very few articles that break down the return on
investment as succinctly as video-commerce.org has done in their 3 part blog series on the ROI of Video Commerce Platforms.
Cleverly titled “How to make $645K from Video Commerce Tech in 24 Months by Launching 2 Videos a Month” the third blog post walks the average e-commerce marketing manager through an estimating scenario based on 4 baseline numbers, assuming their average website sells goods or services online and plans to implement or publish video.
These video publishing options include: Video SEO, Interactive Social Video, Video in Email, Site Video Optimisation, Mobile Video (on-site), and Mobile Video (in-store). Using sample data from the company Liveclicker, an ROI scenario of the above methods, including production improvement from video analytics produces the following results:
- Video SEO revenue of $88,854
- Interactive/Facebook video revenue of $64,270
- Video in Email revenue of $280,000
- Site Video Optimization revenue of $119,884
- Mobile Video Revenue of $12,691
- Production Improvement from Video Analytics of $80,184
Total 24 month revenue of $645,883 attributed to investment in video commerce technology.
Not all video methods mentioned in the example may be appropriate for every company, but the possibilities are tangible. If you have the patience and perseverance to read all the way through the post and apply it using relevant data, it is an incredible way to see a projection of return on investment when it comes to video.
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