May 09

Transform your Digital Strategy

By Heather Timmerman General, Preview Networks PR and News Comments Off

Results-Oriented Digital and Social Media Strategies is the title of the iStrategy conference taking place in Amsterdam this week Wednesday and Thursday, May 11-12. iStrategy is a digital media conference for companies that believe the success of their business involves a sound digital strategy. Topics can span all digital media channels and explore various online business models. Given the increasing interest in this space as indicated by the last post, chances are the attendance will be notable.

iStrategy has four regional event locations in North America, Europe, Australia, and Asia where conferences are held a couple times a year. The most recent conference was in San Francisco in April and the  next one after Amsterdam will be in Melbourne. Preview Networks continues our participation in the conference from the US to the EU by engaging the crowd with the competitive advantage video content can provide from the brand perspective.

Titled “The BRAND New World” the session (16:40, Day 1) will highlight the opportunities, potential risks and pitfalls of content creation and distribution in the digital age. We will help brand marketers explore the new media and marketing paradigm, the video content value chain and distribution eco-system, and most importantly, help understand the strategic thinking and key concepts of the new role for brands as the content publisher and owner in the new media age.

Tickets may still be available!  If you aren’t able to attend, following the iStrategy updates via Twitter is the next best thing.  As always, we’ll keep you posted @previewnetworks.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and . Our content is available on MSN,, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

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Dec 27

Will Smartphones rule in 2011?

By Heather Timmerman Digital Media Trends, General Comments Off

As the current year comes to a close we are curious about the upcoming trends the new year will bring.  If you’ve followed our blog in 2010 you have heard us talk about mobile A LOT.   Not only does the statistical trending data support this, but we have the customer requests for mobile apps in nearly all markets to back it up.

See past blogs on: Filmtrailer App,  Cinematografo.it, Windows 7 on CineTrailer, iBest Movie App, My Movies iPhone App as just a few examples of this trend.   However, we are aware that not everyone is on the mobile train when it comes to normal every day use.

Recent data from comScore seems to suggest that smartphone subscribers in the U.S. lean towards the 25 – 44 age group.  That’s a good amount of the population at 51% of smartphone subscribers and 36% of total mobile subscribers which means there is reason to believe this could be an increasing trend.

Apple is leading the way with the iPhone, but it will be interesting to see how usage will be affected with Google and Microsoft also in the market.  According to research posted from IDC in the New York Times, they predict that “half of the 2.1 billion people who regularly use the Internet will do so using non-PC devices” in 2011.  That’s a pretty big prediction if we do say so ourselves, but one we will definitely keep our eye on in the new year.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Dec 20

Happy Holidays!!

By Heather Timmerman General Comments Off

We, at Preview Networks would like to thank all of our incredible content owners, loyal media partners, and fabulous video content viewers for a phenomenal 2010.

Without you, we would have no video content to share with our media partners.  Without which, we would have no network to publish the video content on.  Which leaves no audience to view that content.

Which means our traffic numbers would not have reached an all time high of approximately 270 million video impressions for the year ending 2010.

That deserves a “Woohoo!!” and and great big “Thank You!!”  We look forward to serving you and all your promotional and marketing video content needs in 2011 and beyond.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Nov 15

The Power of Video

By Heather Timmerman Digital Media Trends, General, News we can use Comments Off

Each week I am reading something new about video trends. The numbers are increasing online and the platforms in which video is viewed is expanding rapidly.  Video advertising campaigns were included in 75% of all media plans a few months ago and as budgets begin to be planned for the new year chances are that number has already increased.

There is no doubt that video is huge, but in a recent white paper from Invodo, the power of video is broken down into numbers you can use.  Such as, “product videos can improve conversion rates by up to 30%”, which according to Invodo has been documented by several sources.

Offering video on your website is the first step.  Now that you have this precious asset, placing it in the appropriate spot on your site is just as important. Research indicates “above the fold” (so the user doesn’t have to scroll to see it) is the place you want to be.  Next try to keep the design simple by not offering the consumer too many options to click.

Finally, have a clear call to action or “click to watch video” to boost that video impression rate, ultimately converting click throughs to sales.  Sounds simple and logical I know, but then again, so does everything you read.  Sometimes you just need to watch it to believe it.

Read the Invodo white paper in its entirety here.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, MTV, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Oct 17

Digital Trailer Marketing 101

By Heather Timmerman digital content, General, video services 1 Comment »

Create a buzz online

Part of creating a buzz online involves knowing who to talk to and where to go. To maximize your movie marketing assets, make sure your trailer is online everywhere.

There’s the obvious YouTube solution, but then your trailer is only seen by active seekers who have already heard about the movie.  What about the majority of passive surfers on cinema, entertainment and news sites?  And don’t forget social networks!

The internet is perfect to create a buzz but only if you enable it with your message, in as many places as possible.

Broadcast your trailer early

Recent studies by Stradella Road, Dynamic Logic, and our own Movie Lover survey has shown that moviegoers want to see a trailer as soon as the news breaks.  This means getting your trailer broadcasted online as early as possible, and at the absolute latest one month before the movie’s premiere.

The best effect from a viral and branding perspective is achieved when word of mouth has time to spread.

Keep your viewers interested

The internet brings new and interesting ways to market your movies. Involve your audience. Get early reviews on teaser trailers, or keep viewer interest strong with red carpet clips and behind the scenes interviews.

Don’t just stop at the trailer.  Build a story, create a living product, and make the experience interactive.

Use Mobile Apps

The statistics on the use of video on mobile phones gets bigger each time a new report is released, or another smartphone is launched. If you haven’t already done so, make sure your movie trailers go mobile.  If you don’t know how to do that, we can help.

Prepare for the future

According to Research and Markets, “The growth of Web-to-TV video is happening faster than most people expected. By 2014 there will be 57 million US broadband households viewing full-length online video on the TV.”

We have already begun distributing movies via Internet Enabled TV-sets and see this as an important future step to your digital trailer marketing campaign.

Contact Preview Networks and “help us help you.” (Jerry Macquire, 1996)

About

is ’s largest preview distribution network.  We serve websites,,  and .  Our content is available on MSN, MTV, Brightcove, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online .  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.

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Sep 13

Online Video Campaigning Increasing

By Heather Timmerman content on demand, digital content, Digital Media Trends, General 3 Comments »

Last week I watched an online video advertising campaign get passed around through multiple channels (Email, Facebook, Yammer), via various target market groups (Colleagues, Classmates, Friends) and reflected on the wonderment of really well done video advertising campaigning.

The fact that I can’t remember the name of the product, may not have been what the company was going for, but I DO remember the function.  Chances are, I will watch the video again on my own accord, which will most likely implant the brand name in my mind.

It should be no surprise then that the Internet Advertising Bureau announced online video will have a record quarter and that nearly 50 percent of media buyers polled stated they plan to spend more money on Video On Demand (VOD).  In fact, nearly 75% of their media plans include VOD. According to eMarketer, as advertisers continue to shift budgets from TV to the internet, video ads will begin to dominate spend.

But you know the old saying, seeing is believing.  Take a look at the video campaign yourself (currently at 6.5 million views), and give us feedback on whether or not you agree with this trend!

About 

is ’s largest preview distribution network.  We serve websites, social networks,  and internet TV.  Our content is available on MSN, MTV, Brightcove, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online .  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more on previewnetworks.com

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Sep 06

Online Video More Entertaining than TV

By Heather Timmerman Digital Media Trends, General, News we can use Comments Off

Thanks to recent research done by Frank N. Magid Associates, Inc. we have more data confirming online video habits continue to grow.  The numbers have most likely already increased as months in the online world feel like years in the real one, but here are some highlights to take note of:

50% of internet users now watch online video weekly or more

Youth is driving the weekly online views at 85% in the 18-24 age bracket

76% of online video consumers watch professionally produced clips regularly

28% believes online video is more entertaining than TV shows

To sum up; we live in a world where watching video online is common for everyone, but different age brackets have different needs or interests.  Professional clips are watched by people in the 18-34 age bracket while the younger generation drives the overall wave.  It should also be noted, that watching video online had minimal negative impact on watching TV in general.

In a digital age where connecting your laptop to the TV is just as common as popping in a DVD, the market seems to want video whenever, wherever, however they can get it.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network.  We serve websites, social networks, and internet TV.  Our content is available on MSN, MTV, Brightcove, IMDB,, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online .  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more onpreviewnetworks.com

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