Thanks to recent research done by Frank N. Magid Associates, Inc. we have more data confirming online video habits continue to grow. The numbers have most likely already increased as months in the online world feel like years in the real one, but here are some highlights to take note of:
50% of internet users now watch online video weekly or more
Youth is driving the weekly online views at 85% in the 18-24 age bracket
76% of online video consumers watch professionally produced clips regularly
28% believes online video is more entertaining than TV shows
To sum up; we live in a world where watching video online is common for everyone, but different age brackets have different needs or interests. Professional clips are watched by people in the 18-34 age bracket while the younger generation drives the overall wave. It should also be noted, that watching video online had minimal negative impact on watching TV in general.
In a digital age where connecting your laptop to the TV is just as common as popping in a DVD, the market seems to want video whenever, wherever, however they can get it.
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