Sep 06

Online Video More Entertaining than TV

By Heather Timmerman Digital Media Trends, General, News we can use No Comments »
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Thanks to recent research done by Frank N. Magid Associates, Inc. we have more data confirming online habits continue to grow.  The numbers have most likely already increased as months in the online world feel like years in the real one, but here are some highlights to take note of:

50% of internet users now watch online weekly or more

Youth is driving the weekly online views at 85% in the 18-24 age bracket

76% of online consumers watch professionally produced clips regularly

28% believes online is more entertaining than TV shows

To sum up; we live in a world where watching online is common for everyone, but different age brackets have different needs or interests.  Professional clips are watched by people in the 18-34 age bracket while the younger generation drives the overall wave.  It should also be noted, that watching online had minimal negative impact on watching TV in general.

In a digital age where connecting your laptop to the TV is just as common as popping in a DVD, the market seems to want whenever, wherever, however they can get it.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network.  We serve websites, and .  Our content is available on MSN, MTV, Brightcove, IMDB,, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online .  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more onpreviewnetworks.com

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Aug 31

CineTrailer Partnership Strengthens

By Heather Timmerman General, Preview Networks PR and News No Comments »
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We’re happy to announce the .it and Preview Networks partnership continues to strengthen.  The collaboration between the two companies began online in 2009 and is now extended to all distribution channels.  This includes internet sites .it and .it, the web application for Philips Net TV Sets, the and Smartphone apps, and the Boxee application.

In a recent press release Marco Dufour, head of the project had this to say:

“The high quality and security level granted by Preview Networks to its trailer distribution system, allows us to better develop our activities, focusing on creating and distributing editorial content and services on next generation platforms.”

We couldn’t have said it better ourselves.

Preview Networks distributes high-quality entertainment content to a wide variety of selected online media in a simple and time-efficient manner.   Enabling content owners and web editors to focus on their core competencies and developing their business.

Preview content is available on MSN, MTV, IMDB, iTunes, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more on previewnetworks.com

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Aug 23

My Movies iPhone App

By Heather Timmerman Products, mobile 1 Comment »
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We’re happy to announce another mobile app has joined our network and is available on iTunes.   My Movies iPhone Pro is now online displaying movie trailers from Preview Networks.  But that’s not the most interesting part of the application.

truly aims to be a complete movie database package solution by allowing you to keep your collection between multiple clients, platforms, and phones whether online or in a household.  You never have to worry about losing your fantastic movie collection because the application works off of an internal database so you don’t have to be online to search for what movie you should watch tonight.

Perhaps my favorite part of the application from an online marketing perspective is the camera barcode scanning feature that allows you to add a title to your collection or watch a movie trailer instantly while in a store to determine whether or not it’s worth seeing.

Barcode scanning is nothing new, but it shows the increasing trend of instant gratification and immediate interaction between the average consumer and product on the shelf when it comes to online usage.    Read more about the My Movies iPhone App.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network.  We serve websites, and .  Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more on previewnetworks.com

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Aug 09

Moviegoers 2010 Report

By Heather Timmerman Because We Love Film, Digital Media Trends, General, News we can use No Comments »
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Every once in a while you encounter a piece of market data that truly speaks your language and makes the point you sometimes have a hard time communicating yourself.  That report for Preview Networks is the Moviegoers 2010 Report by .  This report confirmed what we have seen and felt in the market:

  • 86% of moviegoers go online via computer or mobile device at least once a day
  • 93% use internet search to find more information about movies
  • 45% of heavy moviegoers have looked at aggregation sites
  • Mobile penetration has reached 90%

What this means to us is that it is more important than ever to continue to expand our presence in mobile as well as our already strong media presence online.   What this means for our customers is that they are in the right space; as we are constantly striving to stay on top of the emerging technology channels and trends in .

You can check out this fantastic report here:  Moviegoers 2010

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in .   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

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Aug 02

Twitter to Show Photos and Videos?

By Heather Timmerman Digital Media Trends, General, News we can use, digital content No Comments »
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Last week there was buzz on the web about incorporating a new setting called “Tweet Media” that would allow photos and videos in the stream of text only available today.

Later that setting was removed and a statement was released from indicating it was a “small test of a potential consumption setting for inline media.”

It will be interesting to see what develops in this space and we are very excited for the potential it could provide.   Being a company ourselves, with a network of over 1500 media, it’s a perfect time to continue those conversations we’ve already begun with our friend .

However, we’re very interested to hear how the average user feels about this development.  If you’re an avid Tweeter, leave your comments!  You can keep up to date on the latest developments here, courtesy of Mashable.

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in .   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

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Jul 26

96% Recommendation Rate

By Heather Timmerman General, News we can use, Preview Networks PR and News, mobile 1 Comment »
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In May, 2010 Preview Networks launched a customer survey to keep a pulse on what is new and happening in the distribution world.   We inquired on preferences in channels and online tracking methods.

5 out of 10 customers surveyed indicated mobile would be one of the main developments in regards to .   Not surprising, with the launch of phones and the new iPhone 4.   The good news for our customers is that Preview Networks supports multiple iPhone and apps with new developments in the pipeline.

70% also indicated they would like enhanced reporting capabilities – something we are already working on.

Perhaps the best news of all however, is that 96% of our customers either already have recommended our service or would do so to a colleague in the future. Speed and quality of service were at the top of the list, with size and quality of network falling in line right behind.   In other words, Preview Networks provides: “Fast and friendly service delivering content to quality networks you can trust.”

Now that’s something to shout about!

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in Europe.   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

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Jul 15

Preview Networks API is ready for iPad

By czigler Digital Media Trends, General, Preview Networks PR and News, Technology No Comments »
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The first weeks sales of iPad exceeded the sales for iPhone.  Anyone lucky enough to have an iPad understands why this piece of hardware is amazing and can change the way we consume online.  looks incredible on the iPad and the big screen opens up for delivery of better quality . 

Preview Networks development team have worked overtime to make sure that our feed structure also supports the growing number of iPad applications out there.  The goal is simple.  To enable any iPad user in UK, IT, ES, DE and FR (where the iPad is currently on sale in Europe) to watch the latest local trailers and look up local theater show times.

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, mobile and TV platforms in ten markets in Europe.   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

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